Ask any zood-board homie who the mens style ‘icons’ of the current zeitgeist are and they’ll probably hit you back with a Jacob Elordi paparazzi pic or a Harold Stylish looking eclectic in a sheer Gucci suit.

However, are these styles the true aesthetic vision of the ‘icon’ themselves? or are they manufactured in a lab in the form of an elaborate marketing campaign by a stylist/s? And if it’s the latter, should they really be lorded as iconic if each look took a team of staff to put together?

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